International Journal of Strategic Management & Marketing

Journal Scope

International Journal of Strategic Management & Marketing Studies an Open Access Journal that aims to publish the latest research findings and developments in this field. It publishes dependable source of information on the discoveries and current developments in the form of original articles, review articles, case reports, short communications, etc.

International Journal of Strategic Management & Marketing Studies covers the broad section of B-schools, business and management professionals, policy makers, individual researchers and scholars,top management hierarchy,academicians and students.

In this direction it includes a vast spectrum of topics in this field including but not limited to strategic planning, strategic decisions concern,strategic management concepts, marketing strategy, marketing management, banking strategy, customer satisfaction management and industrial management.

Aim and Scope:

The journal aims to include a wide range in the field of strategic management and marketing and to set a common platform for the authors to make their contribution towards the journal. The journal assures for a peer review process for maintaining the quality of publishing.

Article types:

Original Research article, Review article, Clinical image, Case report, Short communication, Editorial, Letters to editors, etc.

Classification:

  • Digital marketing
  • Email marketing
  • Geo-targeting
  • Human Resource management
  • Branding strategies
  • Influencer marketing
  • Marketing technology
  • Mobile retargeting
  • Organization culture management
  • Product marketing
  • SEO
  • Supply chain management
  • Video marketing
  • Web experience management
  • Work-life balance